Tuesday, September 14, 2010
Commercials - Are We Stupid? Someone Thinks We Are.
I got up yesterday morning, bleary-eyed from too much sleep (for once in my life) and flipped on the television to watch the early morning news. I grabbed my coffee and sat down at the kitchen table to simply zone out until I became human. The local news was on and I paid some attention to it as I drank my coffee. Then came the commercials….
The first one was for a local podiatrist. Ick! She had a picture of all sorts of foot ailments right there in front of my eyes at 4:30 in the morning! The advertisement ended with some person’s face on the bottom of a pair of feet thanking the doctor. I nearly lost my coffee! Then I was subjected to a round of car commercials SCREAMING at me to buy their car. I have never heard such horrible Southern accents! Do these guys all go to a school to learn how to talk like that?
I started thinking of all the commercials that really irritate me and the number is great, growing at an exponential rate. There are those for male problems with a couple sitting in bathtubs in the middle of nowhere (Now why would they do that? And where are their clothes?) Or the ones about medicine which list so many side effects you wonder why they are advertising at all – hey if you take this drug for a minor skin ailment you can end up with organ failure! Gee, that makes me want to take that drug! And then, there are the political ads…need I say more? All of them are alike – the guys are hunters, with guns, and a great family – how do we choose? Are they clones? How about the sandwich shop ads with those little kittens? Creeps me out! Or the stupid guy on the roof holding a golf club while eating a hamburger in the middle of a thunderstorm? Why would that make me buy their hamburger? Because they say it’s the smart thing to do? (I don’t get their logic) I could go on but Jean would stop me.
There are some ads that are funny and some that are serious. I like the little gecko because he’s smart and has a dry wit. Or the one where the guys have been to a bachelor party and have a killer whale in the back – I laugh every time because it never gets old. Why can’t advertisers use some intellect when they write their commercials? I realize that I have an off button on my remote but I simply wanted to watch the news! I also know that advertisements are how the stations pay for their airtime. But I also know that after a while those very ads insult me and make me wonder why I got up in the first place. Seriously, do these people really think most of us are that stupid?
So, what do you think of advertisements on television? Are there any that you particularly dislike or even like?